Things are changing as more people have computer in their pocket and Internet access any where they are at. Providing information to people, to customers, in a concise, compact manner is now foremost towards your success.
The first change that has been fairly well documented was the change in behavior of Christmas shoppers last year. Consumers would go to the store to look at the different products and compare the different features to determine which model they wanted, but then would use the computer in their pocket and scan the bar code for a price comparison. Amazon.com even had a $10 discount if you used their mobile app one weekend. So now, how can you deliver your information directly to a mobile audience with a four inch screen.
Now, computing technology is tied to GPS and other location based services to maximize information delivery to your audience. The Entertainment book has developed an application that allows the user to display the coupon on their mobile computer, and will detect all available coupon opportunities located around you. Complete with directions to each of the businesses. They have delivered all of the information included in the actual paper book in small chunks of information that includes location enhancements in small easy to display screens.
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