As we can see, the more people that own smart phones, the more customer use will continue to grow. According to CIO Magazine, "smart phone use is expected to double in the next five years" as more and more people own and carry smart phones with them.
Take a moment and think of the implications that your customer will have a computer in their pocket that your business can communicate with any time you want to. In the past, if you wanted to communicate with your customers (advertise) you would select a highly rated TV show, magazine with your reader demographic, or even advertise on a billboard downtown or along side a highway to reach the highest number of potential customers. The problem with this method was that a significant portion of those people who viewed your communication/advertisement were not interested in your product. With a mobile app, you will be able to communicate with all of your current customers, placing your message directly in their pocket, and making your communications with your customers more effective and personalized. Sending targeted messages to new customers, to women customers, or customers in a geographic area is now possible through your company's mobile app.
While it seems in some areas that everyone has a Smart phone already, if not two in cities like New york and San Francisco. Looking worldwide, there are more than seven times the number of "dumb phone" users than there are "smart phone" users. However, there is a strong shift coming as feature phone users replace older phones and upgrade their handset to smart phones. It is estimated that the percentage of smart phone users increased by 12% in the past nine months while the percentage of feature phone users decreased by 8% in the same time period. The smart phone, or pocket computer, is now in the hands of a majority of cell phone owners.
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